The Campaign for the Arts works to champion, defend and expand access to the arts, for and with the public.
We’re a small charity with a large and growing supporter-base. Since 2020, more than 250,000 people have signed up in support of our campaigns, making us the largest alliance of arts supporters in the UK.
We’re looking for a new Communications Lead to inform, engage and mobilise our supporters and the public at a crucial moment for the future of the arts in the UK.
Download our Recruitment pack on our website: www.campaignforthearts.org/jobs
Deadline for applications: Monday 6 January 2025, 10am.
Job Description / Responsibilities
Strategic planning
- Develop and implement effective communications strategies to further the charity’s mission and activity.
- Develop and deliver effective messaging that resonates with diverse audiences, including supporters, donors, policymakers, arts sector stakeholders and the wider public.
- Monitor and analyse communications metrics, setting Key Performance Indicators (KPIs) and using data to refine strategies and messaging.
Content creation and management
- Create compelling content – including written copy, graphics, videos/multimedia assets, and social media posts – to publicise and drive engagement with the charity and its work.
- Manage the charity’s presence and growth on social media platforms (such as X, Instagram, Facebook, LinkedIn and BlueSky), adapting content to maximise impact.
- Make updates to the charity’s website, ensuring it remains an effective hub for information and engagement.
Supporter and donor relations
- Design and deliver email campaigns that inform, involve and mobilise the charity’s supporter-base.
- Identify opportunities to attract new supporters and donors, and to deepen/strengthen existing relationships.
- Create and refine segments of the supporter-base to optimise communications.
- Support prompt and effective responses to enquiries from supporters.
Media and public relations
- Build and nurture relationships with journalists and media outlets to secure coverage for the charity’s work.
- Monitor media trends and identify opportunities to proactively position the charity as a thought leader.
- Draft and distribute press releases and media statements, ensuring accuracy and alignment with the charity’s messaging.
- Occasionally assist with the organisation of Campaign for the Arts events (in-person or virtual).
- Support prompt and effective responses to enquiries from the media and public.
This is currently intended as a 3-days-per-week role, with default working days to be agreed with the post-holder (some week-to-week flexibility will be possible).
Whilst the core responsibilities of the position are outlined above, the post-holder may occasionally be required to perform other duties as deemed necessary and reasonable, in line with our operational needs.
Person Specification
You will definitely:
- Share our belief that the arts make life better, and everyone should have opportunities to experience and take part in them.
- Be enthusiastic about applying your strategic abilities and creative skills to inform, involve and mobilise people.
- Be social media savvy, with demonstrable experience of managing channels, creating content and working with digital tools.
- Have excellent written English, a sensitivity to language choices and the ability to adapt tone and content for different audiences.
- Have excellent visual communication skills and the ability to design quality digital assets.
- Have multimedia editing skills to be able to create and modify content for different platforms.
- Be confident using and interpreting data to evaluate digital communications, understand user journeys and segment audiences.
- Have strong organisational skills and the ability to plan and manage multiple projects alongside ‘business-as-usual' activity to ensure the success of your plans.
- Be comfortable engaging and collaborating with others at all levels.
- Be comfortable upholding the Campaign for the Arts’ commitment to party-political neutrality.
- Enjoy working in a small, creative, purpose-driven team, with a can-do attitude to opportunities and challenges.
You might also have:
- Experience of campaigning, fundraising and/or involving supporters in a charity or membership organisation.
- Specialist skills in graphic design, illustration and/or multimedia production.
- Experience with Customer Relationship Management (CRM), marketing automation and/or email marketing platforms (we use Brevo).
- Experience or contacts from work involving elected officials or the media.
- Experience or contacts from work in the cultural sector and/or cultural policy.
- Web design / development skills, knowledge of coding languages (particularly HTML, CSS, PHP) and/or experience with using Wordpress.
- Knowledge of Search Engine Optimisation (SEO), Google Ads and Google Analytics.
- Experience of event management and/or of live-streaming events.
Job Terms
Salary: £33,000-£37,000 per year (pro rata), depending on experience
Hours: Part-time (0.6 FTE, 22.5 hours per week)
Contract: Permanent, after completion of 6 months’ probation
Location: Flexible - the post-holder may work in our London office or remotely from within the UK, in line with our Flexible Working Policy
Benefits: Auto-enrolment pension, 28 days paid holiday (pro rata, incl. public holidays)
Reports to: Director
Start date: ASAP
More information
Download our Recruitment pack on our website: www.campaignforthearts.org/jobs
Equal opportunities: We welcome and encourage applicants from all backgrounds and do not discriminate on the basis of age, disability (physical or learning), sexual orientation or relationship status, pregnancy and maternity, race, religion and belief, sex or social class. We particularly welcome applications from candidates from minoritised ethnic groups and/or those with lived experience of disadvantage.
Reasonable adjustments: We’re committed to removing barriers to access. Should you like to discuss any reasonable adjustments or changes to our recruitment process to support you to be your best, please get in touch.